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Writer's pictureHinton Magazine

Thom Sweeney AW24

Since its inception over fifteen years ago, Thom Sweeney has been synonymous with tailored elegance, crafting contemporary menswear that exudes refinement and comfort. For Autumn/Winter 2024, the British brand continues its legacy, elevating signature wardrobe staples with new fabrics, perfected cuts, and meticulous attention to detail.


Thom Sweeney

This season, the spotlight is on texture, a defining theme woven into every piece of the collection. In collaboration with some of the finest mills in Italy and Japan, Thom Sweeney introduces a series of innovative textiles that not only feel luxurious but also bring a fresh dimension to classic designs.


Knitwear Redefined

Knitwear takes centre stage in the AW24 collection, with updated designs that explore the interplay of fabric and form.

  • Felted Wool Cashmere: Found in crew neck and zip-through sweaters, this fabric boasts an uneven texture and incredibly soft handle. The loose weave hints at a handmade finish, offering a tactile appeal that redefines casual sophistication.

  • Brushed Cashmere Silk Polo Shirt: A standout piece, this long-sleeved tailored polo combines vintage aesthetics with modern craftsmanship. Its napped cashmere silk fabric gives it a soft, retro look that pairs effortlessly with both jeans and tailored trousers.

  • Japanese Wool Polo: For a sportier alternative, the heavy Japanese wool polo features a perforated texture and a chunky weight, adding substance to a casual staple.

  • Knitted Merino Wool: Lightweight and breathable, this new addition mimics the texture of pique cotton, creating a piece that is as comfortable as it is versatile.



A Refined Colour Palette

AW24 sees a carefully curated colour story that enhances the collection’s understated luxury. Earthy tones of camel, brown, and taupe dominate, punctuated by unexpected pops of powder blue. For the first time, black makes a bold appearance, adding a sleek monochrome element to Thom Sweeney’s tailoring and knitwear. A standout example is the black corduroy, single-breasted suit, a piece that combines velvety softness with urban sophistication—ideal for evenings in the city.


Outerwear with Purpose

Outerwear continues to be a key focus, with a range of designs that balance practicality with elegance.

  • Unstructured Overcoats: Timeless and versatile, these pieces offer effortless layering options.

  • Technical Japanese Nylon: For a modern edge, technical outerwear crafted from Japanese nylon brings durability and performance to the forefront.

  • Suede and Shearling: Lending a luxurious touch, these materials elevate utilitarian silhouettes, making them suitable for both countryside retreats and urban escapades.



The Contemporary Wardrobe, Perfected

Pushing the boundaries of craftsmanship and innovation, Thom Sweeney’s AW24 collection cements its place as the ultimate destination for the modern man’s wardrobe. With its seamless blend of tradition and contemporary design, this collection offers a lesson in understated luxury, proving that sophistication lies in the details.


For those looking to explore the collection, Thom Sweeney’s flagship store awaits at 24C Old Burlington Street, London, or visit www.thomsweeney.com to discover more.


Thom Sweeney AW24: Where texture meets timeless elegance.

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