The Rise Of Loud Luxury: How Fashion Embraces A New Era Of Visibility

Fashion Analyst Livia Gueissaz Explores The Shift From Understated Elegance To Bold, High-impact Dressing In 2025.

Luxury fashion has always reflected broader cultural and economic shifts. In recent seasons, a noticeable departure from the minimalist “quiet luxury” aesthetic has given way to a bolder, more expressive approach—one that embraces logos, statement accessories, and high-visibility branding. Known as Loud Luxury, this movement has gained momentum on both runways and social media, signaling a redefinition of modern opulence.

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Fashion analyst Lívia Gueissaz has been following this shift closely, tracing its evolution across red carpets, designer collections, and digital platforms. She remarks on how today’s high-profile fashion moments—whether on the streets of Paris or in viral Instagram posts—serve as indicators of a changing luxury landscape

“We’re seeing a move toward pieces that announce their presence,” Gueissaz observes. “In contrast to the discreet wardrobe staples that dominated last year, this trend prioritizes visibility. Logos are back, embellishments are exaggerated, and color palettes are vibrant. Luxury, for many, has become about making an immediate statement rather than whispering refinement.”

The resurgence of Loud Luxury is visible across the industry. On the Spring 2025 runways, established houses embraced this high-impact aesthetic: Gucci introduced bold monogrammed outerwear, Chanel layered models in oversized branded jewelry, and Versace revived vibrant prints reminiscent of its maximalist heritage. Meanwhile, contemporary brands are experimenting with unconventional proportions, metallic finishes, and experimental textures—further reinforcing the idea that visibility is intrinsic to this new era of luxury.

According to Gueissaz, celebrity culture and social media have played an undeniable role in accelerating this movement. “Luxury is no longer confined to exclusive circles. The digital age has changed how status is expressed, making high-visibility fashion even more desirable. A single post from a high-profile figure can instantly propel a brand’s signature piece into global relevance,” she explains.

This shift is reflected in consumer behavior as well. Recent industry data indicates a growing preference for highly recognizable luxury items, with brands known for bold aesthetics—such as Balmain, Dolce & Gabbana, and Fendi—experiencing notable spikes in demand.

While Loud Luxury may seem to contrast sharply with the minimalism of previous years, Gueissaz suggests that this two aesthetics coexist rather than compete. “Luxury is increasingly about personal interpretation,” she notes. “For some, it’s a muted cashmere coat. For others, it’s a neon statement bag. The spectrum is wider than ever, and both approaches hold value within contemporary fashion.”

Beyond trend analysis, Gueissaz’s expertise extends into brand strategy, consumer behavior, and digital influence in luxury fashion. The Brazilian-born commentator, who is no stranger to luxury fashion and high-performance living, has built her reputation by dissecting trends and style moments for a global audience. Her commentary ranges from weighing in on high-profile red carpet looks to exploring how hit TV shows like Yellowstone can ignite real-world fashion movements. From breaking down Golden Globes gowns to analyzing the Yellowstone-inspired Western wear craze, Gueissaz’s analyses connect the dots between pop culture and couture. With a background that includes experience on international pageant stages, Gueissaz leverages both first-hand fashion expertise and digital savvy to inform her perspectives. This unique blend of credibility and relatability has made her a sought-after voice among fashion insiders and everyday style enthusiasts alike.”