Powerful Recruitment Techniques Within Business

Recruitment is something that businesses of every kind should take seriously. Bring in the right talented person, and your business will enjoy their contribution for years to come. Bring in the wrong person, on the other hand, and your business may suffer.

But what does an effective recruitment process look like? There are a number of techniques to consider.

Employer Branding

Your appeal to strong candidates will depend on your image in the eyes of those candidates. If you have a reputation for being prestigious, supportive, and pleasant to work for, then you’ll be in a better position to recruit the best talent. You can boost your brand in a number of ways, including online essays, promotional videos, and employee testimonials – and by simply being a good employer.

Data-Driven Recruitment

Attracting the best employees means being able to identify them in the first place. It also means offering a package of incentives, including the right remuneration, that will persuade the best employees that your business is worth working for. Using data analytics effectively can help you understand what candidates want. You might also use a modern application tracking system to lower the administrative cost of hiring, and to optimise the process more generally.

Employee Referral Programs

Often, it can be cheaper and more effective to ask your current employees who your next employees should be. Referrals can be a valuable source of new candidates. You can push this path by offering the right incentives to those who successfully make them. For example, you might pay a fixed bonus to employees who refer a new hire who stays with the team for a given time.

Outsourcing

In some cases, it might not be necessary to hire anyone at all. If you need particular skills for a limited amount of time, then bringing in a freelancer, or a specialist company, might make more sense. For example, a healthcare accountant might allow a medical practitioner to stay on top of financial matters, by contributing to a review or an audit.

Candidate Experience

If your recruitment process is unnecessarily unpleasant for your would-be hires, then a few of them might not get through to the end. Ensuring a positive candidate experience will help you avoid missing out on hires who might otherwise have provided value to your company. You can often improve the process by soliciting feedback from those who’ve gone through it. Of course, you might also provide feedback in the other direction. 

Innovative Recruitment Strategies

A number of strategies have been developed more recently. Let’s run through a few of the more interesting ones.

AI and Automation

If you’re looking at hundreds, or even thousands of CVs, then you might be able to save considerable time by filtering them through an automated process. For example, candidates who lack a minimum number of years of experience might be discounted. You might also automate tasks like scheduling interviews and advising failed applicants.

Diversity and Inclusion Initiatives

A more diverse workplace is often a more effective one. People with different backgrounds might be able to contribute different perspectives, which might help your business to work more effectively. How do you attract diverse candidates? By building the kind of work environment where everyone feels included, and by taking steps to make the premises themselves more accessible.

Gamification and Skill Assessments

One interesting way to look for talented people is with the help of skill assessments that are so fun that they don’t feel like skill assessments. Gaming challenges related to engineering, coding, and creative problem-solving can help you pick out new hires instantaneously – so why not set up an event that’s relevant to the skills you need?