Paradigm Sports Announces Strategic Partnership with Ten Percent Club to Revolutionise Nootropics in the Sports Industry

Paradigm Sports, a leading sports management firm, has announced a strategic partnership with Ten Percent Club, a premier brand in the nootropics industry. Ten Percent Club’s product aims to enhance the performance and cognitive abilities of athletes and business professionals through high-quality, Informed Sport certified nootropic products. Paradigm Sports investment and partnership in the brand will help to grow this goal on a worldwide scale through their extensive roster of athletes and business connections.

Paradigm Sports is renowned for managing some of the biggest names in sports, including Conor McGregor, Michael ‘Venom’ Page, Dakota Ditcheva, Michael Bisping, and Johnny Walker. The firm's innovative approach and proven track record in athlete branding and marketing have made it a powerhouse in sports management. Paradigm's expertise will amplify the reach and impact of Ten Percent Club's products within the sports community.

Founded in 2022 by Luke O'Reilly, Ten Percent Club has quickly become a significant player in the nootropics market. Since its launch, Ten Percent Club has achieved an extraordinary 3,900% growth in just two years, now generating £20,000 in monthly sales—all accomplished organically, with no prior investment or partnerships. The brand is recognised for its strong focus on quality and effectiveness, with all its products being rigorously tested and certified by Informed Sport to meet high standards of safety and performance. This dedication has earned the trust of several prominent athletes who use Ten Percent Club's products to enhance their cognitive and physical performance.

Nootropics, often referred to as "smart drugs," are supplements that enhance cognitive function, memory, creativity, and motivation. Interest in the nootropics and supplement market in the UK has seen a significant rise in recent years, mirroring the growing trend towards personalised health and wellness. According to industry data, the UK’s vitamin and supplement market is projected to reach over £624 million, with nootropics becoming a key segment of this growth as more people seek cognitive enhancements to support their busy lives. This surge in demand reflects a broader shift in consumer behaviour, where maintaining peak mental and physical performance has become as common as going to the gym or eating a balanced diet.

The importance of Informed Sport certification cannot be overstated in this context. It provides an additional layer of assurance to athletes, ensuring that all products are free from banned substances and meet the highest safety and efficacy standards.

Azhar Muhammad Saul, COO of Paradigm Sports, expressed his enthusiasm about the partnership saying, "At Paradigm Sports, we are always looking for innovative ways to support our athletes' performance and remain at the cutting edge of the business world. Partnering with Ten Percent Club allows us to offer top-tier nootropic products that align with our commitment to excellence."

"We are thrilled to partner with Paradigm Sports, a leader in sports management,” said Luke O'Reilly, founder of Ten Percent Club. “Our Informed Sport certified products are designed to help athletes achieve peak mental and physical performance. Together, we aim to redefine how athletes prepare, perform, and recover."

This strategic partnership will focus on educating athletes and sports enthusiasts about the benefits of nootropics, ensuring they have access to the best products on the market. The collaboration underscores the importance of cognitive nutrition in sports and marks a significant step forward in the nootropics industry.