Freddie Long x Serge DeNimes: Style, Stories, and Sterling Silver

Jewellery is more than just an accessory; it’s a powerful form of self-expression. For Freddie Long, frontman of the UK band Lost Romantic, it’s a way to tell stories, add depth to his style, and connect with his audience. In an exclusive interview with Serge DeNimes, Freddie opens up about his love for jewellery, his eclectic fashion sense, and the creative journey of his band.

Serge DeNimes, a London-based jewellery brand renowned for its premium yet affordable 925 Sterling Silver pieces, has become a staple for those seeking timeless designs with a contemporary edge. Crafted with precision and hallmarked at the Goldsmiths' Assay Office, every piece tells its own story—much like Freddie’s music and personal style.

“Jewellery has become a bit of a storytelling piece for me—each item I wear carries a memory or an association with a moment in my life,” Freddie shares. Whether it’s a bold ring or a classic chain, Freddie believes jewellery can transform an outfit and elevate self-expression. His current approach to mixing silver and gold mirrors his broader fashion philosophy: eclectic, retro, and expressive.

Beyond style, Freddie reflects on his creative ventures. Fresh from Lost Romantic’s headline European tour, he describes it as one of the most surreal experiences of his life. “Performing in front of different crowds and seeing the connection people have with our music is just incredible,” he says. With the band’s biggest show yet kicking off 2025 and new music in the works, Freddie hints at an exciting year ahead.

This partnership with Serge DeNimes is a perfect match for Freddie’s artistic ethos. The brand’s dedication to individuality and craftsmanship aligns seamlessly with Freddie’s mission to express himself authentically through fashion, music, and beyond.

Explore Freddie Long’s unique take on jewellery and discover Serge DeNimes’ timeless designs. Read the full interview with Freddie Long over at www.sergedenimes.com