Car-less Whisper: Swapfiets Offer Free Bikes To Londoners For Car-free Day

• To celebrate Car Free Day, Swapfiets will be giving away free month-long memberships to get more Londoners on two wheels

• Swapfiets also brings back popular Cycle Squad event create to help new and current cyclists build confidence for city riding

• This comes as new research reveals Brits are calling for more car-free zones and even car-less cities

To celebrate Car Free Day, (22nd September), Swapfiets is providing Londoners with a free bike membership! As research reveals Brits are desperate for more livable cities that are less reliant on cars*, the bike subscription service is looking to encourage more people in the capital to get out on two wheels. 

Swapfiets is also relaunching its popular event Cycle Squad - especially for Car Free Day! On Sunday 22nd September, the event is for all levels of cyclists - from beginners to experts - and will begin with a meet & greet and bike set-up from 12pm at Swapfiets’ flagship London store, where participants can get to know one another and discuss the possible future of a truly car-free life.

At 12:30pm, the group ride will commence, led by Swapfiets’ Store and Operations Manager, Rory MacPhee. The two-hour ride will follow a route from Shoreditch down to the River Thames for a scenic riverside ride, heading to the iconic Hyde Park for a leisurely lap before hitting the cycle lanes back to the Swapfiets store. The route has been carefully selected by the Swapfiets team, sticking mostly to designated cycle lanes for an accessible experience for all levels.

Londoners can claim their free Power 1 e-Bike for one full month (RRP: £54.90 a month) by visiting the link HERE and using the code: CAR-FREE-DAY. Swapfiets’ Power 1 is the perfect unisex urban e-Bike for everyday use, offering speeds of up to 16mph, 50-mile range and a speedy 4-hour charge time. 

To sign up for the Car Free Day Cycle Squad, please visit this link. Spaces are limited, please book in advance to avoid disappointment. 

Katarina Hlavata, UK Country Manager at Swapfiets, said: “It’s encouraging to see a movement of Brits who want to pursue a more sustainable way of life. What’s clear from our research is that the way we live, work and socialise in cities is constantly evolving – and we need to change with that evolution.

“Through our Car Free Day initiative and continued Cycle Squad, we want to play our part in building and fostering a community that can help fight for a positive change in the future.”